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WE’VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK
The Feeling Is Mutual
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.
The Foundation of Vitality – Understanding Scalp Care
Many people approach hair care as if they are polishing a finished piece of wood, focusing entirely on the visible strands. However, the secret to truly resilient and radiant hair lies beneath the surface. Just as a garden requires nutrient-rich soil to flourish, your hair depends on the health of your scalp. Choosing the right cleansing products is not just about removing dirt; it is about maintaining a delicate ecosystem.
The Ecosystem of Your Head
The scalp is one of the most absorbent parts of the body. It is densely packed with sweat glands and sebaceous glands that produce sebum, a natural oil designed to protect the hair shaft. When we use harsh cleansers, we often strip away this protective layer, prompting the body to overproduce oil in response. This creates a cycle of “greasy roots and dry ends” that many find difficult to break.
To achieve balance, one must look for formulations that prioritize pH compatibility. The natural acidity of the scalp helps keep the cuticle closed and prevents the overgrowth of unwanted microbes. A high-quality liquid cleanser should effectively lift environmental pollutants and product buildup without disrupting the acid mantle.
The Art of the Double Cleanse
In the world of professional hair care, the method of application is just as important as the formula itself. Consider the “double cleanse” approach:
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The Initial Lift: The first wash targets the surface. It breaks down the oils and styling products accumulated throughout the day.
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The Deep Treatment: The second wash allows the active ingredients in your cleansing agent to actually reach the skin. This is when you should massage the scalp gently with your fingertips to stimulate blood flow.
Choosing Your Consistency
Whether you prefer a thick cream, a lightweight foam, or a clarifying liquid, the goal remains the same: purification without irritation. By shifting your focus from “washing hair” to “nurturing the scalp,” you ensure that every new inch of growth starts with the best possible foundation.